Tuesday, 2 November, 2010

The big print and stationery buyers

IppStar has been looking at just the print and stationery expense of the biggest companies operating in India. One of our lists of the 50 largest spenders on print and stationary include 32 banks while the other big spenders include telecom, construction, pharma and healthcare, and oil, steel and paints.

In the 2008-09 financial year, the top fifty companies spent Rs 1,600 crore on print and stationery. In 2009-10, the top fifty print and stationery buying companies together spent Rs 1,670 crore. This represents an increase of 4 per cent in what can only be called an ordinary year for the economy. Keep in mind, that this figure only represents their in-house and operational print needs and does not include what these companies spent on print advertising, marketing promotion or packaging.

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