After a pleasant and unexpectedly rainy
April and an equally unexpectedly temperate May, June is upon us in
New Delhi. Fiercely hot with an occasional dust storm and daytime
temperatures touching 44 and 46 degrees centigrade and night time
lows above 30, we are now waiting for the rains – the monsoon which
hit the Kerala coast on time at the beginning of the month, proceeded
up the coast to Mumbai and is expected to reach us by the end of
June.
If you were there at drupa, you were
there. You made your choice and you saw what you saw and you learnt
what you could. You had a good time, met up with printers across town
that you haven’t seen for a decade. You saw many others who were
totally unfamiliar, a sign of the Indians being the largest foreign
contingent at the show. You met up with the sons and daughters of
printers – the new breed of highly educated and very polite kids
that only printers have. And then you came back to the heat and dust
and the grinding work – trying to remember what you saw and trying
to digest what it means.
In Delhi this has meant several events
by paper manufacturers – itself unusual, but a sign that paper
mills and traders are becoming aware of the possibilities of our
large market and the necessity of increasing their branding. It’s
no longer the sellers’ market that it once was.
Meanwhile we are putting together our
drupa experiences for readers in what we hope are meaningful and
digestible articles in both our magazines. This itself is a luxury –
to have two magazines and one especially for packaging – the most
earthy flavour at this drupa notwithstanding the digital raz matazz.
There are some review events also, like the drupa impression event in
Mumbai on 30 June where I have been invited to give an overview and
share my understandings, skepticisms and futurisms on digital print
and packaging.
These are generally good events and
they reflect the enthusiasm of an industry that is still growing in
the traditional ways of print. Often, the leading printers reveal the
direction of their thinking and they are generally quite smart –
they are part of an industry that is capable of realizing drupa for
what it really is – a knowledge event that gets us thinking,
debunking, sharing, enacting.
Naresh Khanna editor@ippgroup.in